Online and Offline Competitors

Who are they? In some geographic areas there may be little competition to your bed and breakfast both online and offline. Most areas have several competitors - so how can you compete effectively?

Know your B&B competitor and their strategies
This can only be done by researching your competition. This may be one of the most overlooked areas in not only the bed and breakfast industry but all industries in general. The old cliché of "fail to plan - plan to fail" is even more prominent online. In most cases the bed and breakfast owner will be unable to accomplish this research on their own. The reasons are the lack of experience and knowledge of what it takes for a bed and breakfast website to rank high in the search engine results. This is a full time job as the search engines are constantly changing their algorithms and evolving - a bed and breakfast owner is not expected to thoroughly understand this.

A common mistake we see often
The worst thing to do as a bed and breakfast owner is to expel their energy on trying to compete with the local hotel. This is a waste of time and energy which we have seen time and time again - the hotels are NOT your competition as they accommodate guests looking for the types of services a hotel offers. Your bed and breakfast and it's services are as unique as the guests you cater to.

Competitor Analysis Packages
Strategic Web Ventures offers competitive analysis packages and research plans giving you the information you need from the start so you won't be backtracking and playing catch up later.

We will work with you during our initial consultation to determine the level of research needed for your area based upon the competition in your locality. These plans include information which allow you to see your online competitors in the bed and breakfast industry, and why they are positioned where they are in the search engine results. Dependent upon the plan you choose, it may include a virtual roadmap of how you can position your bed and breakfast above your competition.

Price Range: $400 - $1,600.00

Contact us for a quote for research and competitive analysis.